Every Purchase Has an Impact: Why hairCAPsule™ Partners with i=Change
At hairCAPsule™, our philosophy has always gone beyond great hair.
From the materials we choose and the products we create to the way we think about reducing unnecessary hair washing and consumption, we believe even small choices can collectively make a difference.
That philosophy is also why we're proud to partner with i=Change.
How does i=Change work?
It's beautifully simple.
Every time you purchase through the hairCAPsule™ website, hairCAPsule™ gives $1 from your purchase to a life-changing project through i=Change.
There is no additional donation or charge to you.
Instead, after making your purchase, you are invited to choose which of our three selected projects you would like our $1 contribution to support.
You choose the cause. We give the $1. Together, we make an impact.
We particularly love this part of the i=Change model because it means our customers become part of the decision. Your purchase creates the contribution, and you get to help decide where it goes.
Why these causes?
The projects we support haven't been chosen randomly.
We've selected causes that are representative of who we are, what hairCAPsule™ stands for and the kind of impact we want our business to have.
They encompass causes close to our values — supporting people and communities, helping children and families, and protecting our oceans and environment.
They're different causes, but they're connected by something we strongly believe: businesses have an opportunity to contribute to positive change.
Small choices can create something bigger
We know that giving $1 might sound small.
But purchase after purchase, customer after customer, those dollars add up.
And that's the idea.
We don't believe purpose needs to sit separately from business. We believe it can be built into the everyday things we do.
So when you choose hairCAPsule™, you're not being asked to make an additional donation. We're making it because you chose us.
And you get to choose where it goes.
It's one small way we're working towards something bigger.
For the love of hair and the planet.